Aveda was founded in 1978 by Horst Rechelbacher, he aimed to provide professional beauticians with plant-based products which are not only safer for themselves and their clients, but also for the environment. Aveda manufactures professional plant-based hair and skincare products, make-up, Pure-Fume and lifestyle products. The mission of Aveda is to care for the world we live in, the products of Aveda are produced with care to give something back to society. The ambition of Aveda is to set an example for environmental leadership and responsibility, not only in the world of beauty, but all around the world.